Study on the Digital Transformation and Social Media Portals Visited by Retail Customer

Authors

  • Gangidi Sujatha Research Scholar, Research Scholar, Sunrise University, Alwar
  • Sajid Shaukatala Alvi Professor, Sunrise University, Alwar

Abstract

The current pattern in consumer expenditure is somewhat unusual. There has been no appreciable cutback in expenditure despite the greatest level of inflation in many decades. The main aim of the study is Study on The Digital Transformation and social media Portals Visited by Retail Customer. It has also been applied to arrive at definitive conclusions in research. A questionnaire was used to compile the information. Indian retail customers have matured with the marketer's understanding of digital transformation to a goal (more revenues) in the new millennium.

Keywords: Digital, Transformation, Retail, Customer, Expenditure

 

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Published

2023-06-30

How to Cite

Gangidi Sujatha, & Sajid Shaukatala Alvi. (2023). Study on the Digital Transformation and Social Media Portals Visited by Retail Customer. International Journal of Engineering Technology and Computer Research, 11(3). Retrieved from https://ijetcr.org/index.php/ijetcr/article/view/559

Issue

Vol. 11 No. 3 (2023): May-June

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons LicenseInternational Journal of Engineering Technology and Computer Research (IJETCR) by Articles is licensed under a Creative Commons Attribution 4.0 International License.