Online Shopping: A study of buying behaviour of the consumer

Abstract

Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office. One of the most enticing factor about online shopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item. Internet has developed new delivery channels through which electronic transactions are increasing rapidly. This need has arisen to understand how they perceive directly to buy things. Most of the people who use the internet to purchase online but still there are some consumers which are reluctant to buy online. The attitudes of people towards purchase online are different in Punjab. The purpose of this study is to review the factors felt reservation of consumers in online shopping. The main objective of the study is to know what are factors which affect the consumers directly for online shopping. Keywords: Online shopping, Consumer, Internet